Program Content
Live Session Schedule & Links
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Schedule
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Sales & Marketing (Basic to Advanced)
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“Decoding the Market” — Foundations of Marketing & Consumer Insight
01:35:48
“Build the Brand” — Brand Management & Product Strategy
01:22:04
“Sell the Story” — Sales Management & B2B/B2C Selling
02:03:56
“Think Like a Marketer” — Strategic Frameworks & Marketing Analytics
01:47:35
“Clicks & Conversions” — Digital Marketing & Integrated Campaigns
01:35:04
“Route to the Customer” — Channel Management & Retail Marketing
01:59:00
“Launch Pad” — Go-To-Market Strategy (GTM)
01:03:18
Master the Cases
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Case Study 01
Case Study 02
Exclusive Compendium & Session PDFs
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PrepBee Sales & Marketing Exclusive Compendium
00:00
Session PDFs
00:00
Profile Booster
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CV Hacks Masterclass
49:02
LinkedIn Hacks Masterclass
Be a Leader
0/2
Communicate like a Leader
Influence like a Leader
Career Progression
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Career Mapping
Roles Offered
Live Project | Certification
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Live Project Case
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Live Project Submission
YLP Sales & Marketing 2025

Objective: Build a strong foundation in marketing thinking and consumer behavior.
Topics Covered:

  • Marketing Evolution (Kotler’s 1.0 to 5.0)
  • Needs, Wants, and Demands
  • STP (Segmentation, Targeting, Positioning)
  • Customer Journey Mapping
  • Value Proposition Design
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